Daniel Lambert, a senior at James Madison University, has become the notable “Tie-Dye Dan” after transforming his high school hobby into an international business.
The idea came to him during a shift break while working at Chipotle. He realized he wanted to earn money on his own time and in his own way.
“I absolutely hated it, and was racking my brain for monetizable talents I possessed,” Lambert said. “I thought back to high school, when I used to make tie dye shirts. I never sold them, but many people expressed an interest in buying them.”
Lambert started selling his tie-dye merchandise regularly last summer. After a few months, and gaining more popularity, he purchased an industrial heat press to effectively brand his merchandise with his logo and slogan “dye happy.” which pictures a person meditating inside of a yin yang.
The logo was inspired by Life is Good, an American apparel and lifestyle brand best known for its optimistic T-shirts and hats.
“I was going for a positive simplistic vibe. Something almost everyone can get behind, and wear with a smile,” Lambert said. “It’s fun clothing, with a fun message.”
In high school Lambert’s fan base was just a couple of friends, but has since made himself profit with the local Harrisonburg Farmers Market and international buyers.
“I have sent my tie dye to Spain, France, Poland and Australia,” Lambert said.
With overwhelmingly positive reactions, “Tie-Dye Dan” stands out from all the others.
“I physically brand my products, as well as implement some simple and abstract patterns that most tie dye artists avoid to focus on super in-depth designs,” Lambert said.
Since the launch of his business, Lambert has added a variety of products, ranging from shirts, socks, underwear, backpacks, and tapestries to pillow cases, dress shirts, and even pants.
Lambert continues to grow his brand promoting his products on the JMU campus and getting people actively involved in what he likes to call “The Dye Happy Movement” or “The Dye Happy Family”.
“I encourage people to share their favorite activities in picture or video form, while wearing tie dye, to be featured on my Instagram page,” Lambert said.
Lambert hopes to move onto producing custom tie dye kits, widen his market and to one day be the “face” of tie dye.